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The Apps, Games, & Insights podcast brings together the latest insights and discussion from industry experts to developers, business decision makers and enthusiasts in the apps and games industry. 

The first series has 8 weekly episodes covering topics from responsible engagement, to advice from M&A and VC experts, through to discussions about hot topics such as privacy and accessibility. Stay tuned every week and follow us for the latest episode.

Dec 7, 2020

What makes retention so critical to the success of a business over other measures, and how do you optimize this strategy? Marcus Gners, Chief Strategy Officer and Co-founder at health and fitness app Lifesum and Nir Eyal, best-selling author of “Hooked” and “Indistractable,” explore the behavior apps should foster to drive retention, how to measure this effectively, and how to approach habitual usage.