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The Apps, Games, & Insights podcast brings together the latest insights and discussion from industry experts to developers, business decision makers and enthusiasts in the apps and games industry. 

The first series has 8 weekly episodes covering topics from responsible engagement, to advice from M&A and VC experts, through to discussions about hot topics such as privacy and accessibility. Stay tuned every week and follow us for the latest episode.

Apr 2, 2020

Ultimately, the most important part of a game is its players. Keeping players engaged is about more than simply delivering a regular stream of new features and fresh challenges. Actively involving players in the evolution of the game can be an equally powerful way to keep them engaged. This episode's guest is Ben Clarke, is Senior Marketing Director at Jagex. Ben shares insights into some of the unique approaches to feature testing and player engagement Jagex have taken in their game RuneScape.

Note: Due to COVID-19, the timing of some of these episodes has changed.